Websites need regular upkeep, especially Webflow sites. This guide covers the importance of ongoing maintenance, what’s included, and how a Webflow agency can assist.
Websites don’t just work forever on their own. If you’ve ever dealt with a site that suddenly broke, slowed to a crawl, or had an unexpected glitch, you already know how frustrating (and costly) it can be. A few hours of downtime can mean lost leads, missed sales, and a headache for your team.
Think of your website like a car. You wouldn’t buy a car and then never change the oil or check the tires, right? Without regular tune-ups, even the best machine will start giving you trouble. The same goes for websites. They need ongoing care to stay secure, fast, and reliable.
And if your site is built on Webflow, that care looks a little different. Webflow is powerful, but it also comes with its own quirks and best practices. That’s why it helps to have a team that knows the platform inside and out, instead of trying to patch things together with a general "website guy."
In this guide, we’ll walk through why ongoing maintenance matters, what’s actually included in Webflow maintenance services, and how to find the right website maintenance agency to keep your site in top shape.
It’s easy to think of a website as something you “set and forget.” You launch it, it looks great, and you move on to running your business. But just like a physical storefront, your website needs regular attention to keep things running smoothly. Here’s why:
1. Security and uptime
No one wants to wake up to a hacked or broken site. Regular maintenance keeps your website’s security tight, checks for vulnerabilities, and makes sure it stays online. Even a few hours of downtime can be expensive.
2. Freshness and updates
Your website is often the first impression people get of your business. If it looks outdated or the content is stale, visitors notice. Regular updates keep your site relevant, whether that’s adding new case studies, tweaking design elements, or keeping your blog active.
3. Performance and SEO
Fast-loading websites don’t just make visitors happy they also rank better on Google. Search engines reward sites that are updated and running smoothly. Routine maintenance helps keep your Webflow site light, quick, and optimized so you’re not losing visitors to long load times.
4. Peace of mind
At the end of the day, ongoing maintenance saves you stress. Instead of worrying about whether something’s broken or if your SEO is slipping, you can focus on your business knowing that your site is being looked after in the background.
Not all websites are built the same. And not all people who claim to “handle websites” actually know their way around Webflow.
A general freelancer or “website guy” might be able to make small edits, but Webflow has its own system, quirks, and best practices. Without the right expertise, fixes can take longer, updates can break things, and SEO improvements might not work as expected.
That’s where a Webflow-specialised maintenance agency makes a real difference. Here’s what you get when you work with a team that lives and breathes Webflow:
Working with a Webflow-focused maintenance agency means less trial and error and more confidence that your site is in good hands. It’s like choosing a mechanic who only works on your type of car. They know exactly what to look out for and how to keep things running smoothly.
When people hear “website maintenance,” they often think it just means keeping the lights on. In reality, it’s much more about keeping your site fresh, functional, and aligned with your business goals. Here’s what that really looks like in practice:
Combined, these services ensure your Webflow site isn’t just maintained. It is consistently improving, staying relevant, and working as a growth engine for your business.
Webflow maintenance isn’t a one-size-fits-all service. Different people come to us with different needs, but they all share one thing in common: they want a website that just works without eating up their time and energy.
Here are some of the groups we often support:
If you see yourself in one of these groups, you’ll know how valuable it is to have someone quietly keeping your website healthy while you focus on the bigger picture.
Waiting until something breaks on your site might seem cost-effective until it costs you leads, conversions, or trust. By the time a broken form, slow load time, or SEO issue is noticed, the damage is often already done.
That’s why monthly maintenance isn’t just convenient, it's essential. Regular updates, proactive fixes, and consistent monitoring help catch issues early and keep your site running smoothly, day in and day out.
Think of it like routine car maintenance: it’s not just about preventing breakdowns, it’s about optimizing performance, extending lifespan, and driving with confidence.
Whether you need help with technical SEO, content updates, performance tweaks, or ensuring your integrations stay functional, a monthly Webflow maintenance plan gives you peace of mind without the scramble.
Your website should help your business grow, not cause you stress. With the right Webflow maintenance agency, you can count on a site that’s secure, fast, and always ready for your customers.
Think of us as your website pit crew. We’re always in the background, keeping things running smoothly so you can stay focused on growing your business. Want to get started? Book your free Webflow audit today with That Webflow Agency.
How much does Webflow maintenance cost?
Costs vary depending on the level of support you need. Basic plans usually cover essentials like backups and monitoring, while higher-tier plans include things like SEO audits, performance improvements, and priority support. At That Webflow Agency, we keep pricing simple and transparent with monthly packages that fit different business sizes and needs.
What’s included in a monthly maintenance plan?
A typical Webflow maintenance plan includes daily backups, uptime monitoring, weekly security checks, small content or design tweaks, and monthly performance and SEO audits. It also includes support when something breaks, so you’re never left scrambling.
Do you support sites you didn’t build?
Yes. Even if another team built your Webflow site, we can step in and handle the ongoing maintenance. We’ll start with a quick audit to understand your setup, then keep it running smoothly from there.
Can I pause or cancel a plan?
Absolutely. Most businesses stick with monthly maintenance because it saves time and stress, but if you ever need to pause or cancel, you can. We keep things flexible so you’re not locked into long contracts.
How often do you run backups and updates?
Backups happen daily to keep your data safe. Updates and checks happen weekly and monthly, depending on the task. That way, your site always has the latest protection and performance improvements.
What happens if something breaks outside my plan?
If it’s a small issue, it’s usually covered within your plan. For bigger projects, like adding a new feature or redesigning a section, we’ll give you a clear scope and quote before moving forward. Either way, you won’t be left in the dark.
What’s your emergency response time?
For urgent issues, we aim to respond as quickly as possible, often within a few hours. Having a maintenance plan means you get priority over non-clients, so your site is back up and running faster.
Do you also handle SEO improvements?
Yes. SEO is part of good website maintenance, not an add-on. Our plans include ongoing SEO checks, performance improvements, and recommendations to keep your Webflow site ranking well and bringing in traffic.
Why not just handle maintenance myself?
You can, but most business owners and marketing teams find it takes up too much time. A dedicated Webflow maintenance agency means you can focus on growth while experts take care of security, updates, and performance.
