Thinking of switching from WordPress to Webflow? Learn why it’s worth it, how to migrate without losing SEO, and what to watch out for, plus tips to make the move seamless.
If you’re running your site on WordPress, you probably know the drill by now. A plugin breaks right before a big campaign. Your site feels sluggish no matter how many caching tricks you try. Security updates land in your inbox at the worst possible time. It’s powerful, yes, but it often feels like babysitting a website instead of running a business.
That’s why more and more business owners, marketers, and publishers are looking at Webflow. You’ve likely heard the buzz: it’s faster, easier to manage, and doesn’t need a dozen plugins just to stay functional. On paper, it sounds like the dream solution.
But then comes the hesitation: what about my blog posts? My SEO? My store? Moving platforms feels risky. You don’t want to lose traffic you worked hard to build, or spend weeks stuck in a migration nightmare.
Here’s the good news: migrating from WordPress to Webflow isn’t as scary as it sounds. You just need a clear plan and a few non-negotiables to protect your site along the way.
Let’s be honest. WordPress has been around for a long time, and it’s still the most popular CMS in the world. But for many site owners, what started as “flexible and open-source” has slowly turned into “clunky and hard to manage.”
Here are the struggles we hear most often from WordPress users:
Sound familiar? This is where Webflow comes in. It’s built to cut out most of those headaches. With Webflow, you get:
Think of it this way: WordPress is like an old car you’ve kept upgrading with spare parts. It still runs, but it’s not exactly smooth. Webflow is like buying a new car that just works, no extra tinkering required.
Moving a website is a lot like moving houses. You wouldn’t just throw things into a truck without checking what’s in each room first. The same goes for your WordPress site. Before you hit “export,” take a little time to get organized. It will save you headaches later.
Here’s a simple checklist to work through:
At first glance, “WordPress to Webflow migration” sounds like some giant technical project. In reality, it’s just a series of steps that you tackle one at a time. Think of it like packing, moving, and unpacking your stuff in a new home.
Here’s what the process usually looks like:
Start by exporting your blog posts, pages, and media. WordPress has built-in tools for this, and there are plugins that make it easier if you have a large site. The goal here is simply to get all your content out in a usable format.
This is like sorting your boxes before unpacking. You’ll want to organize your text, images, and categories so they import smoothly. It’s also a good time to get rid of outdated content you don’t need anymore.
Once your data is tidy, you can bring it into Webflow’s CMS. This is where blog posts, categories, and dynamic content get set up. Webflow’s importer handles the heavy lifting, but you might need to tweak things so they look right.
This is the fun part. Instead of wrestling with clunky themes, you can recreate your site’s design in Webflow using the visual editor. Most businesses take this chance to freshen up their look, streamline layouts, or finally fix design quirks that bugged them in WordPress.
If moving your website is like moving houses, SEO is your forwarding address. You don’t want visitors (or Google) showing up to your old place and finding nothing there. That’s why protecting your rankings during migration comes down to leaving clear directions.
Here are the essentials:
Think of redirects as road signs. If your old blog post lives at yourwebsite.com/blog/hello-world, you’ll need a sign that points Google and visitors to its new Webflow home. This is called a 301 redirect, and it tells search engines, “Hey, this page moved, follow me here.”
Make sure your titles, meta descriptions, alt text, and internal links all carry over correctly. These little details are easy to miss but play a big role in how Google understands your site.
Once your Webflow site is live, generate a fresh sitemap and submit it through Google Search Console. It’s like giving Google a new map so it can find and index your pages quickly.
After launch, monitor your rankings and traffic. A small dip is normal in the first couple of weeks, but if you’ve done the above steps, things usually bounce back fast and often improve.
One of the first questions people ask about migrating from WordPress to Webflow is, “Okay, but how much is this going to set me back?” The answer depends on whether you want to tackle it yourself or bring in help.
If you’re comfortable getting your hands dirty, you can use free tools and Webflow’s importer to move your site. The cost is basically your time. For a small site, expect to spend at least a couple of weeks sorting content, setting up redirects, and rebuilding the design. For larger sites, it can stretch into months, especially if you run into snags with plugins or custom features.
If you’d rather skip the stress, most Webflow-focused agencies charge somewhere between $3,000 and $10,000 for a full migration. The exact number depends on your site size, features, and how much redesign you want during the move. The upside? It’s usually done in a few weeks, and you get peace of mind knowing SEO and functionality won’t fall through the cracks.
Migrating from WordPress to Webflow isn’t always a smooth ride—but that doesn’t mean it has to be a stressful one. While you’re unlikely to avoid every bump in the road, most challenges have straightforward solutions if you know what to expect. Here are some of the most common roadblocks people run into during the move—and how to navigate around them:
WordPress includes a built-in commenting system, which many blogs and communities rely on. Webflow, on the other hand, doesn’t have native comment support. If user discussions or reader feedback are central to your site, consider integrating third-party tools like Disqus, Memberstack, or Hyvor Talk. These solutions offer more advanced moderation, spam filtering, and customization options than WordPress’s out-of-the-box setup.
If your WordPress site uses WooCommerce, you’ll need to rethink your ecommerce workflow. For smaller stores, Webflow Ecommerce can be a solid fit. However, if your store has more complex needs (like extensive product catalogs or advanced checkout functionality), many users opt to integrate Shopify with Webflow—leveraging Webflow’s design flexibility with Shopify’s robust ecommerce engine.
Worried about migrating hundreds or even thousands of blog posts? Webflow’s CMS Collections can handle high-volume content, but the key is in how you set them up. With proper structure and preparation such as mapping out content types, fields, and categories bulk importing a large archive is very achievable using Webflow’s import tools or third-party services like Ideally or CSV imports.
If your WordPress site uses plugins like MemberPress or Restrict Content Pro to manage memberships, gated content, or subscriptions, you’ll need an equivalent system in Webflow. Thankfully, platforms like Memberstack, Outseta, and Firebase offer robust membership solutions that integrate cleanly with Webflow often providing more modern user interfaces and better scalability.
You’ve moved your content, set up your design, and sorted out your SEO. But before you pop the champagne, there are a few last checks to make sure everything works the way it should. Think of it like making sure you packed your passport before heading to the airport.
Here’s your final pre-launch checklist:
Making the switch from WordPress to Webflow can feel like a big leap. You’ve built your site, your traffic, and your business on one platform, so of course the idea of moving feels risky. But here’s the truth. Once you’re on Webflow, you’ll wonder why you didn’t do it sooner.
Your site will be faster, easier to manage, and free from the endless cycle of plugin updates and fixes. Instead of worrying about what might break next, you’ll finally get to focus on running your business and creating content that matters.
And you don’t have to do it alone. Think of us as your website pit crew. We’ll handle the heavy lifting so you don’t stress. Want to get started? Book your free Webflow migration audit call today and let’s map out the smoothest, safest way to move your site without losing SEO or sleep.
Will I lose SEO if I migrate?
Not if you set up redirects correctly. Think of them as signposts that tell Google and visitors where your content moved.
Can Webflow handle 1,000+ posts?
Yes, no problem. Webflow’s CMS can handle large content libraries as long as it’s structured properly during migration.
Does Webflow have plugins?
Not like WordPress, but most needs are covered through built-in features and third-party integrations such as Zapier or Memberstack.
How much will it cost?
If you do it yourself, it can be close to free apart from your time. Hiring an agency usually falls between $3,000 and $10,000 depending on the size and complexity of your site.
How long does migration take?
For a small site, expect a couple of weeks. Larger or more complex sites can take a month or more.
Can I move WooCommerce or memberships?
Yes, with some workarounds. Simple stores can use Webflow Ecommerce, while bigger setups often pair Webflow with Shopify. Memberships can be handled with Webflow’s native memberships feature or tools like Outseta and Memberstack.
